About Death by

This started long before it had a name.

For years it was just a habit, of reading too closely, watching films for the one line that didn't need the rest of the script, noticing the exact moment a song or a poem or someone's face said something true. Not collecting these moments on purpose. Just unable to walk past them.

At some point the noticing wasn't enough anymore. We wanted to make something out of it, not explain the feeling, just hand it to someone else, the way a good line in a film hands you a feeling you didn't ask for.

A T-shirt turned out to be the right size for that. Small enough to wear without announcing anything, large enough to carry a whole idea if you looked closely.

So now it has a name. Death by. Every collection is a different way of dying, gently, completely, on purpose, the way art and film and certain people have been doing to us for years without permission.

Each collection explores one new feeling, all the way through. Not just the obvious shape it takes, but every form it can hold.

We're a small team and everything is made in Greece, going through human hands with care. Nothing here is fast or mass-produced. We're not chasing volume. We're chasing the feeling we couldn't shake, and we're not done yet.